Read How to diversify your traffic sources to reduce search reliance 
How to diversify your traffic sources
Organic traffic is shrinking, especially for informational keywords. Features like Google’s AI Overviews now...
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Read Liligo: The methodology for targeting a new market 
Liligo: The methodology for targeting a new market
You’ve no doubt heard of international SEO, or how to implement an optimization process...
Read Identifying & optimizing PageRank flow 
Identifying & optimizing PageRank flow
PageRank is a system designed to measure the importance of web pages based on...
Read E-commerce seasonality: Boosting sales during peak periods 
E-commerce seasonality: Boosting sales
The calendars are marked. Targeted ads are ready to launch. Additional staff stand at...
Read Navigating customer journeys through the labyrinth of cognitive biases 
Navigating user journeys through cognitive biases
Traditionally, we think about the customer funnel in a very linear way: there’s a...
Read Unlocking the potential of topic clusters: A guide to organizing and optimizing your content for SEO 
Unlocking the potential of topic clusters
Search engines like Google have undergone a transformation in how they process content. Gone...
Read Integrating AI into your e-commerce SEO strategy 
Integrating AI into your e-commerce SEO strategy
It seems like all we read about these days is AI, but quite honestly,...
Read Uncovering the blueprint to an optimized internal linking structure 
Uncovering an optimized internal linking structure
An effective internal linking structure is the cornerstone of a well-organized and user-friendly website....
Read Picture Perfect SEO: Optimizing Images for Search 
Picture Perfect SEO: Optimizing Images for Search
The mysteries of image SEO revealed Everything you need to know about optimizing images...
Read Site audit guide: What you shouldn’t miss 
Site audit guide: What you shouldn't miss
A site audit involves examining various technical aspects of your website, such as its...