Read How to diversify your traffic sources to reduce search reliance 
How to diversify your traffic sources
Organic traffic is shrinking, especially for informational keywords. Features like Google’s AI Overviews now...
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Read Inventive ways to use machine learning in digital marketing campaigns 
Inventive ways to use ML for digital marketing
When it comes to AI technologies, machine learning is the most popular one for...
Read Vincent Terrasi: The importance of the Helpful Content Update 
The importance of the Helpful Content Update
What is the Helpful Content algorithm update? Last week, Google announced the release of...
Read 4 Technical SEO tips to rank your videos higher on search engines 
4 Technical SEO tips to rank your videos
We all know Google is the most popular search engine in the world. What...
Read How to address irrelevant image thumbnails in SERP 
How to address irrelevant image thumbnails in SERP
A Google SERP image thumbnail is an important feature since it can result in...
Read Programmatic SEO : A comprehensive guide 
A comprehensive guide to programmatic SEO
With every year that goes by, it becomes more important for brands to establish...
Read Should you use AV1 image formats on your website? 
Should you use AV1 image formats on your website?
You must have heard about the AV1 image format, but you are not quite...
Read Top 5 tags and meta tags that improve SEO 
Top 5 tags that improve SEO
Contrary to popular belief, SEO is not just about link building and adding high...
Read 8 tips to improve your SEO processes 
8 tips to improve your SEO processes
The creation and presentation of an SEO strategy is often the focus of industry...
Read Real-life SEO at Uplix: Leading a company with a different vision 
Real-life SEO at Uplix
We spoke with Emmanuel de Vauxmoret, CEO of Uplix, as part of our project...