Read How to diversify your traffic sources to reduce search reliance 
How to diversify your traffic sources
Organic traffic is shrinking, especially for informational keywords. Features like Google’s AI Overviews now...
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Read [Tech & Tricks] Using publication dates to understand and predict page performance 
[Tech & Tricks] Using publication dates to understand and predict page performance
How long after publication does it take Google–and organic visitors–to visit a page? Are...
Read [Tech & Tricks] Get the most out of your PPC investments with SEO cross-analysis 
[Tech & Tricks] Get the most out of your PPC investments with SEO cross-analysis
Most comprehensive digital marketing strategies recommend a balance of SEA (paid advertising) and SEO...
Read 8 Common Mistakes Revealed During SEO Audits 
8 Common Mistakes Revealed During SEO Audits
After performing SEO audits on websites for over 10 years, I’ve audited a lot...
Read How to fix typical mistakes when parsing log files
How to fix typical mistakes when parsing log files
Log files are a wealth of information to help you improve your SEO strategy....
Read Controlling Crawling & Indexing: An SEO’s Guide to Robots.txt & Tags 
An SEO’s Guide to Robots.txt & Tags
Optimising for crawl budget and blocking bots from indexing pages are concepts many SEOs...
Read The dilemmas that not checking your website’s mobile parity can cause! 
The dilemmas that not checking your website’s mobile parity can cause!
In an ever-changing landscape of online user behaviour, the SEO experts are always experiencing...
Read [Tech & Tricks] Get pages indexed faster and earn more revenue by reducing crawl waste
[Tech & Tricks] Get pages indexed faster and earn more revenue by reducing crawl waste
Limited stock? News? Time-sensitive information in a saturated or competitive niche? Events? There are...
Read 3 Ways Negative Reviews Can Actually Help Your SEO Strategy 
3 Ways Negative Reviews Can Actually Help Your SEO Strategy
At this point in time, everyone who knows how to use a computer understands...
Read JS SEO Doesn’t Have to be a Nightmare
JS SEO Doesn’t Have to be a Nightmare
JavaScript frameworks allow building modern, interactive and smoothly loading apps. In many situations, this...