Read How to diversify your traffic sources to reduce search reliance 
How to diversify your traffic sources
Organic traffic is shrinking, especially for informational keywords. Features like Google’s AI Overviews now...
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Read How to create a viral blog post? 
How to create a viral blog post?
Content is the key to rank well in the SERPS. And people love to...
Read Page depth: How it affects your SEO performance 
Page depth: How it affects your SEO performance
Page depth refers to the number of clicks you need to reach a specific...
Read HTTPS: impact on your SEO and the meta referrer tag 
HTTPS: impact on SEO and the meta referrer tag
In March 2014, Matt Cutts stated at the SMX West that site security was...
Read What to know about the Google Knowledge Graph 
What to know about the Google Knowledge Graph
The Google Knowledge Graph has been launched in May 2012 in order to provide...
Read How to integrate Public Relations and SEO? 
How to integrate Public Relations and SEO?
Public Relations (PR) et SEO have lived their own lifes separately for many years....
Read How to create personas for your company
How to create personas for your company
An effective content strategy should rely on precise data. In fact, if you want...
Read What is Search Marketing? 
What is Search Marketing?
For many businesses, a customer’s journey start with a search and a query. This is...
Read 5 off-page techniques to increase your SEO
5 off-page techniques to increase your SEO
Off-page optimization is not just about backlinking. There are many different techniques to develop...
Read How to choose the right keywords for your SEM?
How to choose the right keywords for your SEM?
Keywords research is part and parcel of a powerful paid search marketing campaign. Choosing...