General SEO
Read Google algorithm updates in 2022 
Google algorithm updates in 2022
Every year, SEOs anticipate that Google will implement a number of algorithm updates. Whether...
Read Senior SEO: What skills do you really need? 
Senior SEO: What skills do you really need?
The SEO Specialist figure is somehow mythological, orbiting within the digital world and whose...
Read 8 Things that SEO beginner guides miss 
8 Things that SEO beginner guides miss
Learning SEO from scratch is like directly hurling yourself into a black hole: few...
Read How to address irrelevant image thumbnails in SERP 
How to address irrelevant image thumbnails in SERP
A Google SERP image thumbnail is an important feature since it can result in...
Read Top 5 tags and meta tags that improve SEO 
Top 5 tags that improve SEO
Contrary to popular belief, SEO is not just about link building and adding high...
Read 8 tips to improve your SEO processes 
8 tips to improve your SEO processes
The creation and presentation of an SEO strategy is often the focus of industry...
Read The challenge of visual search for your organic positioning strategy 
The challenge of visual search
In digital marketing, there’s no chair that lasts 100 years and, if we’re talking...
Read How to use heatmaps to level up your SEO strategy 
How to use heatmaps to level up your SEO strategy
Can’t quite figure out why customers aren’t tapping that ‘add to cart’ button? Or...
Read Google Analytics 4 vs. Universal Analytics: Comparing Metrics 
GA4 vs. UA: Comparing Metrics
The deadline to implement Google Analytics 4 is quickly approaching. If your website relies...