General SEO
Read 5 KPIs to measure a successful e-commerce SEO strategy 
5 KPIs of a successful e-commerce SEO strategy
Despite the slow overall economic activity in the past two years due to the...
Read Custom Search for SEO: Analyzing Search Intent with Google’s Programmable Search Engine and its Custom Search JSON API 
Custom Search for SEO
What is the lifeblood of search engine optimization these days? Exactly, search intent. Or...
Read The Rise of Multimodal and Multilingual Search 
The Rise of Multimodal and Multilingual Search
Extending search beyond textual queries and removing language barriers are recent trends shaping the...
Read Google Trends and SEO : 8 Ways To Use It 
8 Ways to Use Google Trends for Better SEO
Watching trends keeps you up-to-date with the latest news. You see what has changed,...
Read Google algorithm updates in 2021 
Google algorithm updates in 2021
Discover the list of Google algorithm updates of 2021. It was a full year...
Read Search intent: a guide to implement it in your SEO strategy 
Search intent & SEO strategy
Satisfying user intent should be the main goal of anyone putting content out on...
Read Google for Jobs and SEO: 5 checks to optimize your job offers 
Google for Jobs and SEO: optimize your job offers
First seen as a threat to job boards when it was launched, Google for...
Read How to create a sitemap structure, using user search intent in mind 
Using User Search Intent to Create a Sitemap
Website planning is often a complex process. Sitemaps are website structures used to plan,...
Read How to make your SEO strategy evolve (or not) according to current events? 
How to make your SEO strategy evolve (or not)
Strategy is a roadmap that can (and should) evolve according to the internal &...