Read Updated Information for Google’s Page Experience Update 
Google’s Page Experience Update
Google announced last year that they would be making an update to the core...
Read Google Crawl Stats Report vs Log File Analysis: Which is the winner? 
Google Crawl Stats Report vs Log File Analysis
On November 24th, Google released a new version of their Search Console Crawl Stats...
Read Word count for SEO: Is it still a ranking factor? 
Word count for SEO: Is it still a ranking factor?
Word count was a ranking factor back in, oh, 2005. Google representatives keep telling...
Read What is Cumulative Layout Shift? 
What is Cumulative Layout Shift?
What is Cumulative Layout Shift? Cumulative Layout Shift (CLS) is one of three Core...
Read Everything You Need to Know About Mixed Content Issues 
Everything You Need to Know About Mixed Content Issues
Mixed content. Some of us have heard of it and some of us are...
Read How to shape a snippet in the era of Google as a publisher 
Google as a publisher: shape your snippets
Google has seen itself as a content publisher for a long time now, though...
Read Hacking The Topic Graph with Wikipedia and the Google Language API 
How to Hack The Topic Graph
One of my favorite slide decks from the last ten years was done by...
Read 5 recent Google indexing problems 
5 recent Google indexing problems
What’s going on in Google? The search engine has been severely playing with the...
Read Top 35 Technical SEO Statements By John Mueller in 2018 
Top 35 Technical SEO Statements
Technical optimizations lay down the fundamental foundations of your overall SEO strategy for better...